We make cocktail bitters by hand, and then we put them in bottles, and then people who love delicious things buy them and make incredible beverages and food with them. We're making the world a bitter place.
Hella Bitter cofounders Jomaree Pinkard, Benjamin Ahr Harrison, Tobin Ludwig, and Eduardo Simeon with Hella Bitter's attorney, Andrew Knepley.
Hella Bitter is a small-batch cocktail bitters company founded in Williamsburg, Brooklyn and with its heart in the Bay Area. What began in the early 2000s as a hobby turned serious in 2011, when we did a Kickstarter to raise money to make 50 bottles of citrus bitters. We must have struck a nerve because we raised more than twice what we had set out to, and with that inspiration, Hella Bitter went from being a weekend project, to being a serious pursuit of the delicious.

We want to change the way people think about their beverages. We want people to use our product to make their drinks a little bit bitter. Whether that’s a classic cocktail or a bitters and soda, we think Hella Bitter has the potential to bring much more awareness to the world of bitters, and to help sophisticate the American palette. We’re starting small, and we’re dreaming big.

Hella Bitter is Benjamin Ahr Harrison, Tobin Ludwig, Eduardo Simeon and Jomaree Pinkard.

To make wholesale or press inquiries, DM us at  twitter.com/hellabitter